Louise’s fifth solo studio album Confessions is upon us. The next era of Louise 2.0 includes collaborations with current A listers Jon Shave (formerly part of the famed Xenomania and recent work includes Sugababes’ Jungle, Charli XCX’s Brat & Jade Thirlwall’s FUFN), Anya Jones (Kylie’s Tension, Purple Disco Machine’s Honey Boy), and Karen Poole (formerly part of Alisha’s Attic, recently written for/with Kylie, Becky Hill, Rita Ora).
Louise is clearly adored by her gay fan base. As a regular audience attendee, I felt the joy in the crowd when she appeared on stage at many Mighty Hoopla events, and the adoration that filled Shepherds Bush Empire at her one off show celebrating her Greatest Hits release.
First of all can we take a moment to celebrate what could be the most perfect pop album cover of all time. Punchy Padam red outfit against a backdrop of leopard print famously used by Spice Girls etc, the nostalgic nod to Danni’s use of preferred method of communication from cult classic All I Wanna Do video, as well as a personal throw back to her original pose on the cover of trademark classic single Naked *chefs kiss*.
The album is a collection of euphoric pop dance anthems, showcasing a confident and empowered side of Louise. Lead single Confession very much sets the pace for what’s to come with a catchy hook accompanied by a beautiful serving of strings adding drama to what has become a firm favourite from her entire catalogue. Follow up buzz release Love Me More sees Louise showcasing self love over that of a potential partner over euphoric beats. Current single and new favourite Borderline sees Louise sounding more confident than ever as she belts ‘should I love you? Should I hate you? I think I’m borderline’. I love a sassy Louise!
Other highlights include It Ain’t Love which gives more gumption with Louise laying down what she wants from any potential beau, Only Dancer gives sultry vocals that we’ve come to love from the performer with blissfully sultry euphoric synths, and Get Into It very much serves Naked 2.0 which went down a storm at Mighty Hoopla last year. Upcoming single Manifesting gives TikTok vibing energy as Louise sounds at home laying down a chanty vocal to conjure what she desires.
Follow Me continues the flow with breathy vocals and sultry beats. Don’t Kill My Vibe offers insight into parts of Louise she mostly keeps hidden, revealing exactly how she felt during her comeback to music, offering something very different for the artist. Just Like That offers more TikTok friendly vibes. Extended edition only bonus tracks LUV: offers more of what you would expect from Louise 2.0 and is a personal highlight of mine, & Diamonds: the album closer that serves one of the most beautiful moments of her career.
Collectively this is her most cohesive piece of work to date. She has mentioned in promo interviews about priding herself in throwing caution to the wind and not over analysing every lyric as she usually does at the writing process, and just tells us as it is, with a new found confidence that I as a fan am extremely proud of. This album stands up next to current trends and production of the music that resides in the charts today and deserves to be a huge success. Will it be? Probably not as huge as it should be, but I truly hope her hoard of adoring fans show up and support this album as they did for Heavy Love and the Greatest Hits, because we would be the first to complain if she slipped away from the spotlight once again.
Finally, can I just say how gorgeous is this picture vinyl only available from her store. Cannot wait to get my mitts on this baby and frame it up on my wall with my collection! She’s never had one before. Go on. You know you want it. Get yours and other versions here: https://louise.tmstor.es/
It’s a very exciting time to be a fan.
popsmith_official 